I study virality for a living — and help professionals stop playing small.
Hi! I'm Brianna — founder of Verbatim, author of The Unapologetic Professional, and the creator behind Stop the Scroll and This Could've Been an Email.
I've spent 14+ years leading influencer strategy for startups and household names, then built Verbatim: an influencer marketing agency that creates influencer programs worth talking about.
I write two newsletters — one about why things go viral (Stop the Scroll) and what that says about us, the other about building ambitious careers without burning out or losing focus (This Could’ve Been an Email). Combined, they reach 100k+ subscribers who are tired of chasing algorithms and generic advice.
I also advise brands and leaders on influencer strategy, the creator economy, and how to grow sustainably. Whether it's on a stage, in your feed, or behind the scenes, my work is about making space for more honesty, humanity, and inclusion in how we work and show up online.