How I got here

15 years ago, I thought I’d be writing screenplays.


That did not happen. Obviously.


Instead, I built a career around the internet: first inside lean marketing teams and startups.


Now, by day, I build influencer programs for startups and household names.


Also by day, I speak on stages and write about internet culture, the new virality, and how creators are shaping what we buy, trust, and obsess over.

Stop the Scroll:

A newsletter

Warning: this might make you annoying at parties.

Why do we rewatch shows we've seen five times? What happens when everyone wants to be an influencer? Why do we feel so connected to people we've only ever seen online?

I decode internet culture: the creator economy, fandoms, parasocial relationships, virality, and what all of it is doing to how we think and connect. It's part sociology, part psychology, and part me going down a research rabbit hole so you don't have to.

Oh, and I run an agency.

At Verbatim, we build creator programs for B2B SaaS and D2C brands, from ambitious startups to household names.
With one goal: making them impossible to ignore.

Start with Stop the Scroll

A weekly newsletter for people who want to understand the internet better, not just spend more time on it.